Jeff Finkelstein, founder of Customer Paradigm

As a founder of Customer Paradigm, Jeff Finkelstein evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers.

One of Finkelstein’s key strengths is his ability to understand both information technology and business fundamentals that allow both customers and businesses to profit from their interactions.

Bio of Jeff Finkelstein:

Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, BP achieve top rankings through search engine optimization and web marketing. Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm’s eLearning Series newsletter.

Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award. His photographs have been published in hundreds of publications throughout the US, Canada and Japan, and has received paid contracts for his images by the National Geographic organization. Two of his images were recently placed on permanent display in a Daniel Libeskind-designed museum in San Francisco, and other images appear in museums in Mexico and Canada.

Finkelstein frequently conducts Internet Marketing Seminars teaching the fundamentals of permission-based email marketing, and has written articles for the Quest Futures Group Think Tank that explore customer-centric issues such as Identity Theft and Online Profiling.

Recent speaking engagements include an 8 Week (3 hour per session) Interactive Marketing Certification Course for the RMDMA. Other speaking engagements include: “Privacy & Employee Monitoring” seminar for ACLU attorneys, a “Privacy & Customer Relationship Management” lecture for the Denver University Executive MBA class, and a “Permissions and Privacy in Marketing” speech for the Boulder Marketing Group.

Prior to Customer Paradigm, Finkelstein worked closely with Persona, Inc. to help develop and manage Persona’s suite of p-CRM products and privacy consulting services. Finkelstein helped represent Persona as a founding member of the Personalization Consortium and the Online Privacy Alliance.

Finkelstein helped found WallyCard, a prepaid affinity Visa card solutions for online portals and brick and mortar retailers, and was CEO of Entrepreneurial Solutions, a consulting company helping Boulder-area companies develop and execute Internet-centric business models and marketing strategies.

Finkelstein has worked as a professional ski patroller, trained search and rescue dogs, built custom homes in the mountains of Colorado, run an indoor rock climbing gym, and led teens on extended backpacking trips throughout Colorado. Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House (pre-Monica).

Finkelstein’s grandfather used to tell him stories about being held up at gunpoint at his general store in Cheyenne, Wyoming, and how the masked robbers got away on horseback. Finkelstein’s generation has seen how comfort with computers and the Internet has allowed the world to become a very small place. Digitization, globalization and deregulation have shaped a new competitive business landscape – one that puts customers in greater control. Finkelstein’s mission is to help businesses adopt customer-centric practices that will allow businesses to be more profitable and customers to become loyal, lifetime buyers.

Finkelstein lives in Boulder, Colorado with his two daughters.

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