Amazon Personalize Extension for Magento 2

Jeff Finkelstein, Founder Customer Paradigm

A note from Customer Paradigm’s founder, Jeff Finkelstein:

I love personalization. I attended the Personalization Summit in New York City in March of 2001. Seth Godin was a keynote speaker.

But fast forward 19 years, and personalization is still out of reach out for most websites.

Personalization is hard to do. There’s a creative cost. For example, what do you display to users, what rules do you create, what customer segments need to be defined.

The problem is that rules-based personalization doesn’t scale.

That’s why our company Customer Paradigm, a Magento solutions partner in Boulder, Colorado, was so excited to work directly with Amazon’s machine learning team to build an integration between Magento and Amazon Personalize.

This extension allows a merchant to be able to leverage Amazon’s 20+ years of machine learning systems, and use their algorithms to power a Magento store’s product recommendations. All data is self-contained and is not commingled with Amazon in any other way.

Initial results for merchants like Hoopologie are positive, including a higher average order amount, and increased clickthrough interaction on the site.

But you don’t need to take our word for it. We built an A-B split testing system right into the extension, so that a merchant can test the effectiveness of the machine-learning recommendations.

Here’s how the extension works:

It also will tie into your existing Google Analytics tracking, too, using the tag manager. By measuring the effectiveness of the personalized recommendations, you can determine how frequently you want to retrain the system. A link to purchase the extension is above, and includes a 15 day free trial.

My Conclusion:

Advanced personalization is no longer beyond the reach of Magento store owners. Any good eCommerce site is built on a solid platform of great products and a great system that makes it easy for the end customer to find what they’re looking for. And that’s where Amazon Personalize is able to help.

My passion is helping businesses like yours leverage the power of the Web to aggregate customers according to interest, and not geography. 12,600+ projects later, I still love what we’re doing, and I love that the premise of the company – customer-centric thinking – is still just as valid and relevant today as it was back in 2002.

Back then (before Facebook, Twitter, YouTube, the iPhone, Amazon Prime, Gmail or Shopify), I saw that the companies that were succeeding online were the ones that were focused on the end customer experience.

The name of the company, Customer Paradigm, was based on the assumption that end customers increasingly have control over their purchasing experience. Buying online, interacting with people based on interest instead of geography – all of this was made possible by the Web.

In 2002, we helped businesses with three things: Acquiring new customers, retaining existing ones, and interacting with them online.

In 2019, the underlying goals are the same, but strategies and tactics are in many cases radically different. And Amazon Personalize is a machine-learning engine that makes it quick, fast and easy to add artificial intelligence / machine learning to your site.

My favorite part of the day is talking to business owners like you to discuss your digital marketing goals, and see if there’s anything I can recommend that may make your Magento site or your brand more successful.

Let me know – I can meet here in Boulder, or over the phone – 303.473.4400.

Thanks! — Jeff
Customer Paradigm founder Jeff Finkelstein has been called a “Web Guru” by the New York Times.