Want to be found on Google? Here’s where you should start…
Choosing the right keywords for your business is crucial for attracting the right audience to your website and increasing your online visibility. Keywords are terms or phrases that people use when searching for products or services online, and the right keywords can...
Are you wasting money on PPC ads?
ARE YOU WASTING MONEY ON PPC ADS? Have you ever checked your Google Ads dashboard to see that you’ve already spent your daily budget – and it’s not even lunchtime? That’s because knowing how much budget to set is one of the biggest challenges. It’s a new year...
This Week’s PPC Mistake – Not Having Specific (Enough!) PPC Goals
ARE UNCLEAR GOALS STEERING YOU TOWARDS FAILURE? For those new to digital marketing, the world of paid advertising can seem downright complicated at best and impenetrable at worst. With all the recommended best practices, campaign optimizations and bidding strategies,...