Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 7. Naming Your Images for SEO Success Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 5. Why Sitemaps are Baby Food For Search Engines Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven’t done...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 4. What does a search engine look for? At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Website Design
eLearning Series by Jeff Finkelstein 3. Title Tags & Why They Matter When you search in Google, the search results on the next page each start with a blue underlined link. Here’s an example: What displays in this blue link is usually what is contained...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Website Design
eLearning Series by Jeff Finkelstein 2. Don’t Confuse The Search Engines With Graphics Search engines are really good at reading text. But they’re very easily confused. And if Google gets confused when it crawls through your site, you won’t...
