Jun 1, 2009 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Last month Google took 64.2% of U.S. Internet searches — up half a percentage point from the month before — handling 9.5 billion out of a total of 14.8 billion searches.Yahoo was a distant second with 20.4% of searches and Microsoft third with 8.2%, both...
May 26, 2009 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein SEO Calculator – Conversion to Purchase (eCommerce) eCommerce Website Example Number of Monthly Searches: <– Enter total # of monthly searches on Google or other search engine into yellow box. Average Sale...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 10. One shot mailing vs. multi-step campaign In this tight economy, many companies are slashing their marketing budgets. One of the ways that you can stay ahead of the competition is to use a multi-step marketing campaign to...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 9. Cheap Paper Many years ago, I built custom homes up in the mountains of Colorado, near some of the large ski resorts. I didn’t want to pay for real business cards, so I printed out a few using my inkjet printer and...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 8. Sending too early or too late Send too early, and they’ll misplace your mailing. Send too late, and they’ve already made plans, or they don’t have enough time to respond before the deadline. In business, as with much of life,...
