May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 7. No Source Code Tracking Let’s say that you own a small retail store, and want to know what marketing is working to get people into the store to buy. You know you need to spend some money to drive traffic. But where is your money...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 6. Lack of Personalization Hello! PERSONALIZATION WORKS! According to Personalized & Database Printing: The Complete Guide, personalization can increase the size of a customer’s order by 25%. For repeat customers, the...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 5. Graphics don’t match marketing concept One of my all time favorite marketing blunders was very subtle. It was for a financial services company who wanted “to make your investments soar.” They created an...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 4. Sending mail to dead people With all of the election fervor in the air, I’m reminded of an election in East St. Louis a few years back, where they had 125% of the population vote. How did this happen? Fraud, mostly. A...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 3. Not including a way to respond Some print designers naïvely assume that a customer will understand how the recipient is supposed to respond: Oh, they’ll just pick up the phone and call. Or visit our store. Or visit the...
