The holidays are upon us, the perfect time to run a promotion on your Magento store to attract new customers and reward your existing ones. Magento 2.0 gives you a plethora of options for setting up promotions – it can be overwhelming to know which one to choose for your store. Understanding how the different pricing rules function on your Magento 2.0 store is essential for setting up a successful promotion.
Catalog Price Rules
A Catalog Price Rule is a pricing rule that affects the entire live catalog. For instance, if you wanted to run a sale that took 20% off the whole “Women’s Pants” category – you would want to utilize a Catalog Price Rule.
An example of a Catalog Price Rule that takes 20% off women’s pants
When a Catalog Price Rule is active in your store, it will show up on your live site in the catalog with the discounted price next to it. This is a good way to post discounted prices, quickly, across the board in your store.
With this type of pricing rule, you can only set discounts on items, and no other promotions such as free shipping.
Cart Price Rules
Cart Price Rules apply to the shopping cart page when your customers check out. These rules activate when the customer enters a coupon code at checkout, or a particular set of conditions have been met within the shopping cart.
An example of a “Fixed Price” Cart Pricing Rule that utilizes a coupon code
With Cart Price Rules you can set very specific conditions for your promotions – for instance, you could take $5 off the cart if certain products were added, you could run buy-one-get-one-free promotions, and you can create coupon codes.
How to Choose
So how do you choose which pricing rule to set up for your promotions?
If you want to apply a bulk promotion to your entire store, or a large section of your catalog, then you would set up a Catalog Price Rule.
If you want to have specific conditions that need to be met, or want to have your customers enter a coupon code to obtain the discount, then you will want to utilize a Cart Price Discount.
Customer Loyalty and Engagement
In a 2014 study, 68% of consumers say they are more likely to be loyal to a brand online that offers coupon codes or promotions. 89% of customers seeking deals said that promotions lead to online purchases. Knowing how to set up and utilize these promotions on your Magento 2.0 store can be crucial for engaging your customers at different times of the year.
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