May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 10. One shot mailing vs. multi-step campaign In this tight economy, many companies are slashing their marketing budgets. One of the ways that you can stay ahead of the competition is to use a multi-step marketing campaign to...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 9. Cheap Paper Many years ago, I built custom homes up in the mountains of Colorado, near some of the large ski resorts. I didn’t want to pay for real business cards, so I printed out a few using my inkjet printer and...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 8. Sending too early or too late Send too early, and they’ll misplace your mailing. Send too late, and they’ve already made plans, or they don’t have enough time to respond before the deadline. In business, as with much of life,...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 7. No Source Code Tracking Let’s say that you own a small retail store, and want to know what marketing is working to get people into the store to buy. You know you need to spend some money to drive traffic. But where is your money...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 6. Lack of Personalization Hello! PERSONALIZATION WORKS! According to Personalized & Database Printing: The Complete Guide, personalization can increase the size of a customer’s order by 25%. For repeat customers, the...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 5. Graphics don’t match marketing concept One of my all time favorite marketing blunders was very subtle. It was for a financial services company who wanted “to make your investments soar.” They created an...
