May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 4. Sending mail to dead people With all of the election fervor in the air, I’m reminded of an election in East St. Louis a few years back, where they had 125% of the population vote. How did this happen? Fraud, mostly. A...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 3. Not including a way to respond Some print designers naïvely assume that a customer will understand how the recipient is supposed to respond: Oh, they’ll just pick up the phone and call. Or visit our store. Or visit the...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 2. Not making an offer One of the top mistakes we see again and again in direct mail marketing is not making an offer. This is different than a call to action, which is also important to get people to act in a timely manner....
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 1. Not doing any direct mail marketing at all While online marketing, including email campaigns and search engine advertising, is extremely cost effective, the fact is that some people respond better to a printed piece of...
