Jan 6, 2014 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...
Jan 2, 2014 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from...
Nov 5, 2013 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Google’s Hummingbird Update 888.772.0777 303.473.4400 Customer Paradigm Now a Google Partner: We’ve taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that...
Nov 4, 2013 | Digital Marketing, Marketing Content Creation, Search Engine Optimization (SEO)
Strategy requires thought, tactics require observation. –Max Euwe Max Euwe may have been a chess grandmaster, but the maxim he coined for the difference between strategy and tactics is more than apt when discussing the ever evolving strategy used by Google for...
Nov 4, 2013 | Blog, Digital Marketing, Search Engine Optimization (SEO)
If you haven’t built a mobile page or applied responsive design to your website, don’t expect to rank very high in mobile search. Our society relies heavily on mobile these days for getting around or getting quick information on-the-go, so if your site doesn’t load...
Oct 30, 2013 | Marketing Content Creation, Search Engine Optimization (SEO)
Link Building & Why It Matters Most people who manage a website have heard that they need to link build. But many are confused as to what exactly link building is and why it matters so much. This description should help to clarify a few of the broader and more...
