Building Trust & Connection: The Importance of Your About Us Page
There are a lot of different elements to create and optimize when building your e-commerce store. When you’ve invested hours of hard work into uploading products, creating categories, planning your shipping processes and so much more – it can be easy to let something...Photos from the Solar Eclipse over Boulder
Customer Paradigm Founder Jeff Finkelstein photographs the solar eclipse over Boulder on August 22nd.
4 Simple Ways to Eliminate Customer Complaints Before They Happen
If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.
Make Money: Remember to Manage the Product’s Perceived Value!
Learn how to make more money by managing your products perceived value and strategies to increase your perceived value on your Magento e-commerce store.
How to Create and Manage Search Terms on Your Magento 2 Site
Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.