ARE UNCLEAR GOALS STEERING YOU TOWARDS FAILURE? For those new to digital marketing, the world of paid advertising can seem downright complicated at best and impenetrable at worst. With all the recommended best practices, campaign optimizations and bidding strategies,...
THIS WEEK'S PPC MISTAKE TO AVOID Not Using Geo-Targeting Here’s a common scenario, you’re scrolling through your social media and an ad pops up about a business near the exact location to where you are standing. This can come across two ways, one, you find it a little...
VSO THE ULTIMATE GUIDE “Hey Google, what is the easiest way to search thousands of websites and millions of products?” The digital marketing field is an ever changing landscape of platforms, technologies and ideas. One of the latest and greatest is voice search. You...
THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types. Here’s what you can do to avoid this – Using keyword match types in Google Ads...
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it’s...
Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...
