Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: … you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
Mar 21, 2010 | Blog, eLearning Series, Top Ten Tips for eCommerce Success on Your Website
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce...
May 26, 2009 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein SEO Calculator – Conversion to Purchase (eCommerce) eCommerce Website Example Number of Monthly Searches: <– Enter total # of monthly searches on Google or other search engine into yellow box. Average Sale...
Mar 19, 2008 | Blog, eLearning Series, Website Design
eLearning Series by Jeff Finkelstein Websites of the Week Here are our websites of the week… what we’re looking at this week: http://www.ted.com/ (Really amazing stuff, according to Ali) If you need hope or inspiration for anything, please check it out Vector-based...
Jul 26, 2007 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein During recent Rocky Mountain Direct Marketing Assoication events, I’ve noticed two common, interwoven trends discussed among members and attendees. One is a near-religious defense that paper-based direct marketing is not...
