Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 9. Reverse Archaeology Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten. One of our more famous clients is an archeologist who has been labeled a “real life...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO), Website Design
eLearning Series by Jeff Finkelstein 8. Age & Experience Matter. Google’s continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 7. Naming Your Images for SEO Success Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 5. Why Sitemaps are Baby Food For Search Engines Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven’t done...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 4. What does a search engine look for? At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant...
Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Digital Marketing, Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 1. Local Search Engine Advertising For businesses that serve specific geographic regions (i.e. Denver, Colorado), you can create search engine ads in Google and Yahoo that only appear to people in your area. How does this work? A...
