Sep 9, 2015 | Blog, Search Engine Optimization (SEO)
Keyword research is a way to find and examine words that people are searching on engines such as Google and identify the best ones to optimize a website for in order to better target the website and rank better on the search results page. A customer’s purpose is to...
Mar 23, 2015 | Digital Marketing, Search Engine Optimization (SEO)
Many companies that want to stay ahead of the curve online get an infinite scroll website, which can be visually appealing and great for mobile surfing but is not good for SEO. The way an infinite scroll site works is that before someone scrolls, the content below...
Mar 16, 2015 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Google put out a notice in August 2014 that their algorithms would incorporate the existence of a website security certificate to affect website rankings in their search results. It is easy to tell if a website is secure through the HTTPS (hypertext transfer protocol...
Feb 23, 2015 | Blog, Marketing Content Creation, Search Engine Optimization (SEO)
Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing the SEO game. Discover is a new way of browsing news in bite-sized formats and an easy-to-use interface that throws a curve-ball to...
Jan 28, 2015 | Blog, Digital Marketing, Search Engine Optimization (SEO)
When we talk about improving PageSpeed to a 2 second or faster page load time, it can sound like a miniscule change from 6 seconds to 2 seconds. However, every second really counts when it comes to the patience of people. In the case of Amazon.com, they slowed down...
Jun 27, 2014 | Blog, Digital Marketing, Local SEO, Search Engine Optimization (SEO)
Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their business across internet rather than harder. In the past, Google Local and Google Places were seemingly the...
