CONVERSION RATE OPTIMIZATION (CRO)
Your website should be your most powerful sales tool and with the right tracking it can turn traffic into new customers. GET A FREE CONSULATIONCustomer Paradigm are experts in website optimization, helping your business to achieve the highest level of conversions. Our team are proficient in CRO and use data to improve customer journeys, A/B testing to optimize SEO, and experiment with your sites layout to produce the highest level of conversion.
BUILD POWERFUL WEBSITES
More than just a pretty face, a well designed website can turn first time visitors to long-term clients. Each site is built with a fully-operational content management system, such as WordPress, Wix or Magento, allowing you full control should you want to manage the website yourself.
INCREASE CONVERSIONS
CRO’s key functionality is to create an intuitive user experience that not only prevents users from leaving your pages early but keeps them clicking through for more. This creates more opportunities for you to showcase your product and/or services.
CUSTOMER FUNNELING & SALES JOURNEY
In the scope of CRO, minor changes like where to place a ”Contact Us” or “Buy Now” button can make the world of a difference in achieving higher conversions. We’ll help you place CTA’s in the strategic positions and will use performance tracking to understand which pages work best.
RESPONSIVE FOR MOBILE USERS
Many websites focus on desktop users when in reality mobile is the leading search device for users. We will optimize your pages so that they are mobile ready and create user-friendly layouts that help capture your users attention, guiding them to take action.
EXPERTS IN CONVERSION RATE OPTIMIZATION (CRO)
Customer Paradigm will optimize your site to reach the highest level of conversions. We have helped build hundreds of websites to increase conversion rates on homepages, landing pages, product pages and checkout processes.
WHY CHOOSE CUSTOMER PARADIGM?
- Expert Team. We have over 20 years of experience and work only with the best in the industry.
- Strategy Focused. Starting with keyword research, we will build tailor made campaigns that generate results.
- Increased ROI. We work with your business goals to ensure you can increase returns over time.
- Integrated PPC. We will streamline your campaigns across social media, CRO and your SEO content strategy.
- Results Driven. Our PPC experts will guide you on selecting which channels to best deliver your business goals.
- Transparent Budgets. Unlike other agencies we don’t mark up ad spend, this way you have full control over your budget.
- Google Experts. Our expert team will keep you on top of search engine algorithms resulting in higher ranks in results.
- We manage over 750,000 CPC Google Adwords Keywords monthly for our customers.
CRO SERVICES
WEB DESIGN
Your website is the backbone of your business. At Customer Paradigm we pride ourselves in staying ahead of the curve in web design. Our developers are specialized in WordPress, Magento, Wix, Squarespace and can work with just about any system. Our developers can create stunning, functional websites with user-friendly back-of-end systems. Already have a website? We can help you to optimize key pages, address technical issues and find ways to improve your customer journey.
SEO
Content helps you rank higher in Google and a steady flow of relatable and engaging content to your website helps search engines position push your website to page one of search results. We follow Google’s best practices to ensure your content ranks higher in results pages and builds organic traffic for your targeted keywords.
OPTIMIZED LANDING PAGES
Set the tone with a great first impression. Optimized landing pages allow users to access relevant information and create a streamlined user journey. Have existing deals or offers you want to promote? We’ll help you place it tin the most strategic and intuitive locations.
CUSTOMER FUNNEL & JOURNEY
We’ll map out key user touchpoints on your website to make sure your user’s journey is easy and intuitive. Each of your pages will be focused on funneling users to take the next step in their journey with you. Whether it be to read more content, puchase products, or join your mailing list – whatever your goal, we’ll make it our mission to optimize your site to meet it. We’ll also use tracking and heat mapping to determine pages that need the extra help and focus on the areas where users tend to drop off.
CUSTOM FUNCTIONALITY
We can build almost any web function or solution from scratch allowing for full customazition of your website. This can range from complex checkout systems, to booking engines, through to customer management systems, if you can think it, we can build it.
GOOGLE MY BUSINESS
An up-to-date Google My Business profile is one of the most powerful resources available online for your business. It helps users access relevant information about how your business works, from location(s), hours of operation, menus, reviews and so much more.
STEP 1
DISCOVERY & ANALYSIS PROCESS
Our team will go in-depth on understanding your business needs and review your website to see where it is falling short. We will review your analytics looking at location, traffic sources, demographic, and devices to gauge where conversions are the highest and where they are the lowest.
STEP 2
DESKTOP & MOBILE CRO AUDIT
We’ll make sure your user’s website journey is optimized for both mobile and desktop. Our review process and recommendations can lead to up to 50% more conversions on your site.
STEP 3
CHECKOUT PROCESS AUDIT
We’ll look closely into every step of your checkout process and recommend design and copy changes, improved steps and more to improve conversion rates.
approach
STEP 6
ONGOING SUPPORT & MAINTENANCE
We work with our clients to ensure they are always ahead of the curve. We’re here for ongoing support, reporting and general updates.
STEP 5
Testing for maximum results
We will test loading speed, ease-of-use on multiple devices, best SEO practices, landing page layout performance, and so much more to ensure you get the highest conversion rates.
STEP 4
GO LIVE WITH IMPROVEMENTS
Once our recommendations are in place, we’ll closely monitor the performance. Your website will have our team’s full attention to ensure everything is working as it should.
FAQ
WHAT IS CRO?
Conversion Rate Optimization (CRO) is the process of increasing the number of users on your site to take specific actions, otherwise known as ‘converting’ in marketing in terms. These actions can include purchasing a product, filling out a form, joining a mailing list, or clicking on a link.
HOW IS CRO CALCULATED?
Conversion rate is measured by dividing the number of website actions taken (conversions) by the total number of visitors and multiplying the result by 100 to get a percentage. However, we know the best way to track the performance of your website is through a thorough understanding of its visitors. We use a combination of Google analytics, heat mapping, and funnel tools to truly understand your website’s performance and to precisely detect which areas need improvement.
WHO WE WORK WITH
EXPERTS IN GOOGLE
We are a Google Partner for the past 10 years and we work only with the best in the industry. We are results-driven and we make it our mission to help you get the most out of your PPC budget.
VIEW OUR CASE STUDIES
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Say Hello!
We would love to discuss your project with you. Get in touch by filling out the form below and we’ll contact you asap. Want to speak to a human? Text or call 303.473.4400