LOCAL PAID MARKETING
Are Your Advertisements Accurately Targeted?
Are you concerned because people aren’t knocking on your door? Get listed on Search Engines, Local Directories, and more. This is the best way to get your business out on the web in an effective way to challenge your local competition. Failing to manage your local listings properly can be detrimental to potential clients trying to find your business. Let’s make it easy by creating accurate, optimized, and categorized local listings to get your business the most exposure for local searches.
95% of people say they find a location online.
Remember, people can’t find you if you’re not listed.
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The hummingbird moth micro-targets its lunch. Photo by Jeff Finkelstein, Chautauqua Park, Boulder, Colorado.
It’s easy to understand why you have to advertise as a local business— it’s more difficult to know which avenues are the most profitable. With Local Paid Marketing management, business owners are able to track specifically how many more visitors are coming to your site as result of the marketing. More importantly, you’ll be able to tell how many of those leads are turning into direct sales for your business. Choose a geographical radius around your business that you would like to target your ads in so you don’t spend excess money towards people disinterested based on distance.
As local searches are becoming naturally embedded into Google searches, it’s important that your business has an educated team who knows all the ins and outs of local searches in order to get the most traffic for you.
For new businesses, Pay Per Click (PPC) marketing is useful for generating immediate traffic for initial data to understand how your target market reacts to different ad copy. This is a great way to test your choices for advertising before you invest in creating an online banner for your store or sending out coupons.
Most importantly, you can get valuable PPC ad placement on Search Result Pages to a target market you are interested in.
[/toggle][toggle title=”Process”]Our Certified Google AdWords team member has a phone call with you to discuss your business: how it functions, what untapped markets you want to capture, and what your expectations should be for PPC Marketing. We take the time to understand your business because we know that your marketing plan needs to be unique, not cookie-cutter, although we do like cookies.
Every PPC setup will start with keyword research and segmentation of targeting, AdGroups, and campaigns to increase your ad efficiency and focus. The keywords determine where your ads show up online; in other words, which terms are you willing to pay to receive a lead for your business?
Ask about our PPC Options:
- Text Ads
- Display Network Advertising / Banner Marketing
- Remarketing
- Product Listing Ads
- Dynamic Remarketing for Products
The profit to you is simple. Your business receives targeted exposure, real valuable leads, measurable results, great placement for search terms that matter to you, and immediate traffic.
[/toggle][/toggle_box]Please have a real person contact me now:
