My latest SEO case study:
Publish your content with an eBook:
http://aws.customerparadigm.com/index/533/SEO-eBook-case-study.php
Free eBooks to reach new customers.
I wanted a new, novel way to reach out to new customers. Every week I write an eLearning column like this one, and over time, I’ve amassed a significant amount of content.
I know that not everyone has the time or desire to go to the www.CustomerParadigm.com website to read each article, and so I bundled two of the main topics into eBooks that people can download onto their eBook Reader.
I have an iPad (as I’ve written about before), and it’s such an amazing way to interact with content. Especially with free content. I’ve tried out a number of free books, only to then buy titles from the same author in the iTunes store.
Reaching an elite audience.
At the beginning of 2010, there were 2.1 million US adults who owned electronic book readers. With more than 3 million iPads sold since then, the number has more than doubled in the first half of 2010.
eBook owners (Kindle, iPad, eReader and more) are 87% more likely to have a household income of $100,000 or higher annually, and 111% more likely to have obtained a Bachelor’s or post-graduate degree.
The Strategy.
In this case, the strategy was to combine the content for these two eLearning Series into two free and downloadable books:
- 12 Top Search Engine Optimization Techniques
- 12 Strategies for Effective Email
The Process.
Here’s the basic process:
- Using a basic Word document, strip out virtually all formatting, including page numbers and other information. Paste in your content, and organize it using one basic font.
- Create a book cover, using a 600 x 900 pixel sized graphic (vertical orientation).
- Use software to convert the Word document into the following formats: ePub, TXT, PDF, RTF, MOBI, LRF.
- Use an online publisher to submit the book to content providers.
Download Each Book:
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| 12 Top Strategies for Search Engine Optimization (SEO) |
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| ISBN: 978-1-4523-5191-9 | ||
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Online Reading (HTML):
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[View]
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Kindle (.mobi):
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[View]
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ePub (iPad, open format):
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[Download]
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PDF (home printing):
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[Download]
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RTF (word processors):
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[Download]
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LRF (Sony Readers):
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[Download]
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PDB (Palm Devices):
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[Download]
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Plain Text (no formatting):
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[Download]
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Pain Text (view in Webpage)
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[Download]
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| Title: |
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| 12 Critical Strategies for Effective email Communications |
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| ISBN: 978-1-4523-9716-0 | ||
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Online Reading (HTML):
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[View]
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Kindle (.mobi):
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[View]
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ePub (iPad, open format):
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[Download]
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PDF (home printing):
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[Download]
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RTF (word processors):
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[Download]
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LRF (Sony Readers):
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[Download]
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PDB (Palm Devices):
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[Download]
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Plain Text (no formatting):
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[Download]
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Pain Text (view in Webpage)
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[Download]
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RTF (word processors)
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[View]
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Book Review.
Review by: Robert A. Boyd on Jul. 13, 2010: 
This article gave me a compact and concise outline of how search engines work, and how to take advantage of their features. It is clear that the author knows his stuff, and is willing to share it freely. As a Smashwords author concerned with promoting my own works, this is just the sort of thing I need. I strongly recommend it.
Instructions for iPad Users.
These two books should be available through iBooks soon (Apple iTune’s Book Store). But until they are available, you can add them to your iPad easily:
- Download the .ePub file by clicking on the link above.
- Open iTunes
- Click on Books on the left menu
- Drag the .ePub file onto the books area
- Synch your iPad — the eBook will now be ready to read on your iPad
Summary.
A few days ago, I uploaded my first eBook, 12 Strategies for Effective Email. It’s now been downloaded 74 times, reaching a new audience of readers in a permission-based way.