DIGITAL MARKETING FOR ORTHODONTISTS
We keep Orthodontists smiling by winning new patients online with smarter PPC & SEO.
We’re Customer Paradigm, a Digital Marketing partner for Orthodontists and Healthcare professionals. We take a customer-centric approach to creating solutions tailored to your practice, you won’t find anything cookie-cutter about us. We’re here to help you attract the right type of patients, strengthen your connection with existing ones, and help you take your practice online.
OUR SERVICES
PAID SEARCH
Where SEO can take time, Paid Search (PPC) can get you results in an instant. Google lets you reach your ideal clients quicker by paying your way to the top of search results. Meaning your practice will be among the top to appear when someone is searching for an Orthodontist in your area. Through data analytics, we’ll help you set up effective Google Ads that will maximize performance and ad spend.
DIGITAL MARKETING AUDIT & PPC SET UP
We will take a deep dive into your business’ digital set up, reviewing existing campaigns along with any online marketing you may have. We will perform an audit to evaluate changes that may need to be made. We then perform a set up of your PPC campaigns. This is a crucial part to kick off our campaigns.
PPC COMPETITOR ANALYSIS
PPC competitor analysis is one of the most important strategic steps in constructing a winning PPC (Pay Per Click) advertising campaign. We analyze your PPC competition effectively to see what your local competitors are doing and what keywords they are bidding on. This process allows us to get valuable insight and gain competitive edge. This will help us to create a strategic and powerful targeting and bidding strategy for your campaigns.
PPC AD CREATION
Create targeted and keyword-rich PPC campaigns based on our PPC Competitor Analysis to drive interested buyers to your website. PPC Ad Creation is one of the most crucial tasks in ensuring a winning strategy.
PPC AUDIENCE TARGETING
PPC Audience targeting is the ability to take your entire audience of prospective customers and segment it into groups based on different criteria, including demographics such as age and gender, to behavioral characteristics such as interests and intent. This allows us to create very targeted PPC audiences.
PPC CAMPAIGN OPTIMIZATION
PPC optimization is the process of analyzing your existing PPC campaign to improve its reach by making changes to the campaign settings, ad group structure, keywords, negative keywords, and landing pages. Our goal is to increase the reach and effectiveness of your PPC campaigns. This process is done weekly by our PPC specialist.
ANALYTICS & REPORTING
We do weekly, monthly and quarterly reporting to enure we are hitting our target KPI’s (Key Performance Indicators). We analyze key metrics that will highlight the effectiveness of your ads and show you where we believe you could put more potential advertising dollars.
SEARCH ENGINE OPTIMIZATION (SEO)
Millions of people use Google everyday to search for services. Your potential patients are already searching for the nearest Orthodontist online. Through SEO we’ll make sure the keywords they are searching for are placed strategically on your website, this not only helps you get found online quicker, it also helps Google rank your website higher in search results. SEO helps your business build credibility online and builds trust with its viewers.
DIGITAL MARKETING AUDIT
We will take a deep dive into your business’ digital set up, reviewing existing campaigns along with any online marketing you may have. We will perform an audit to evaluate changes that may need to be made. This is a crucial part to ensure success.
SEO WEBSITE DATA SCAN
We will perform a scan of your existing website to see where you may be able to make key changes to both your on-site and off-site SEO to drive more organic traffic. This process will help you to understand what (if any) changes need to be made to your existing website to gain a competitive edge over your SEO competition.
LIVE GEO-FENCE TARGETING
Serve ads in locations where patients and potential customers are. Captivate audiences on the devices they use most, attracting potential customers that live in and around your dental practice.
A/B SPLIT TESTING
A/B split testing is a complicated process in which we split your audiences to test a number of variations of a campaign and determine which performs better. This strategic and advanced process ensures more targeted and better performing ads.
LANDING PAGE OPTIMIZATION
We will create a custom landing page for your website that is built to increase organic SEO traffic to your practice. Our landing pages are built and optimized to drive targeted traffic. Our WordPress built pages are Google friendly and usually rank very high in the search engines.
ANALYTICS & REPORTING
We do weekly, monthly and quarterly reporting to enure we are hitting our target KPI’s (Key Performance Indicators). We analyze key metrics that will highlight the effectiveness of your ads and show you where we believe you could put more potential advertising dollars.
PAID SOCIAL
An active social media account can boost your practice’s online presence and build community awareness. Social platforms are very visual and are great for showcasing before and after examples of the amazing work you do! Social also not only offers the convenience of booking appointments directly from your ads, it encourages direct messaging to your front desk team, and can help to convert clients at any time of the day.
SOCIAL MEDIA AUDIT
We will take a deep dive into your business’ social media set up, reviewing your existing social media marketing. We will perform an audit to evaluate changes that may need to be made and help you find the best channels to promote your practice. This is a crucial part to ensure success. We’ll follow up with a strategy and clear goals defined.
PAID SOCIAL ADS
Our mission is to grow your bookings, not just your likes. Social media platforms allow you to precisely direct your advertising to people based on demographics and interests. This means you can get the most out of your ad spend by showing your ads only to your target market. Place targeted ads in locations where patients and potential customers potential customers that live in and around your dental practice.
INTERACTIVE CAMPAIGNS
For many Orthodontists, social media advertising is an essential part of their marketing. Interactive campaigns are a brilliant way to showcase your work and to get your happy patients to organically promote your practice. We might initiate a photo contest of before-and-after photos or help you create irresistible promotions that your prospects can’t help but click.
SOCIAL MEDIA OPTIMIZATION
Word of mouth is the biggest driver for Orthodontist but a social presence will allow your patients to recommend your practice easily. We’ll help you increase organic growth with the right tags, links, and keywords found on your page.
AD RETARGETING
Get your ads in front of people during the critical decision-making phase of when they are searching to book an appointment. People spend more and more time reseraching and retargeting allows you to reach new prospects with your ads in real-time. It helps you get your practice in front of prospective patients.
ANALYTICS & REPORTING
Your social campaigns will be monitored closely by our team of experts. We do weekly, monthly and quarterly reporting to enure we are hitting our target KPI’s (Key Performance Indicators). We analyze key metrics that will highlight the effectiveness of your ads and show you where we believe you could put more potential advertising dollars.
WHY ORTHODONTISTS SHOULD CHOOSE CUSTOMER PARADIGM?
- Expert Team. We have over 20 years of experience and work only with the best in the industry.
- Strategy Focused. Starting with keyword research, we will build tailor made campaigns that generate results.
- Increased ROI. We work with your business goals to ensure you can increase returns over time.
- Integrated PPC. We will streamline your campaigns across social media, CRO and your SEO content strategy.
- Results Driven. Our PPC experts will guide you on selecting which channels to best deliver your business goals.
- Transparent Budgets. Unlike other agencies we don’t mark up ad spend, this way you have full control over your budget.
- Google Experts. Our expert team will keep you on top of search engine algorithms resulting in higher ranks in results.
- We manage over 750,000 CPC Google Adwords Keywords monthly for our customers.
approach
STEP 1
DISCOVERY
Unlike other agencies, we make it our mission to understand your customers. We will do a thorough evaluation of your practice’s desired customer base and will define goals to craft a clear ad plan.
STEP 2
STRATEGY
We work closely with you to understand your practice’s needs and challenges. Here, we’ll agree an ad budget, keywords, target locations and a service agreement that works for you.
STEP 3
REPORTING
Our experts will diligently track your campaigns progress and regularly work to refine your strategy. We’ll report back our findings and continue our support to ensuring you are getting the most out of your Google and social ads.
OUR PRICING PACKAGES
STARTER PACK
- Account Audit/Set Up
- Limited PPC Competitor Analysis
- PPC Ad Creation
- PPC Audience Targeting
- PPC Campaign Optimization
- Analytics & Reporting
- 6 Hours Included
- Monthly Zoom Meeting
- No Long-Term Contract
- SEO Site Data Scan
- Live Geo-Fence Targeting
- Ad Group A/B Split Testing
- Landing Page Optimization
- Conversion Tracking
- Phone Conversion Tracking
- Remarketing Campaigns
- Paid Social Ads
- Social Media Management
- Social Media Retargeting
- Ad Video Creation
- Custom Video Optimization
BASE PACK
- Account Audit/Set Up
- In-depth PPC Competitor Analysis
- PPC Ad Creation
- PPC Audience Targeting
- PPC Campaign Optimization
- Analytics & Reporting
- SEO Site Data Scan
- 20 Hours Included
- Monthly Zoom Meeting
- No Long-Term Contract
- Live Geo-Fence Targeting
- Ad Group A/B Split Testing
- Landing Page Optimization
- Conversion Tracking
- Phone Conversion Tracking
- Remarketing Campaigns
- Paid Social Ads
- Social Media Management
- Social Media Retargeting
- Ad Video Creation
- Custom Video Optimization
DEFINITIVE PACK
- Account Audit/Set Up
- In-depth PPC Competitor Analysis
- PPC Ad Creation
- PPC Audience Targeting
- PPC Campaign Optimization
- Analytics & Reporting
- SEO Site Data Scan
- Live Geo-Fence Targeting
- Ad Group A/B Split Testing
- Landing Page Optimization
- Conversion Tracking
- Phone Conversion Tracking
- Paid Social Ads
- 45 Hours Included
- Bi-Weekly Zoom Meetings
- No Long-Term Contract
- Remarketing Campaigns
- Social Media Management
- Social Media Retargeting
- Ad Video Creation
- Custom Video Optimization
APEX PACK
- Account Audit/Set Up
- In-depth PPC Competitor Analysis
- PPC Ad Creation
- PPC Audience Targeting
- PPC Campaign Optimization
- Analytics & Reporting
- SEO Site Data Scan
- Live Geo-Fence Targeting
- Ad Group A/B Split Testing
- Landing Page Optimization
- Conversion Tracking
- Phone Conversion Tracking
- Remarketing Campaigns
- Paid Social Ads
- Social Media Management
- Social Media Retargeting
- Ad Video Creation
- Custom Video Optimization
- 100 Hours Included
- Weekly Zoom Meetings
- No Long-Term Contract
$500 - $1,000
Suggested Monthly Ad Budget
$1,000 - $1,999
Suggested Monthly Ad Budget
$2,000 - $4,999
Suggested Monthly Ad Budget
$5,000 - $10,000
Suggested Monthly Ad Budget
We value transparency! All advertising is billed directly to you and is not marked up. Actual ad budget will be set and can be increased or decreased at any time. The suggested values above have been tried and tested for efficacy and high ROI.
FAQ
WHAT ARE THE BENEFITS OF PARTNERING WITH AN AGENCY?
Customer Paradigm is here to become your go-to marketing team. As an independent agency, we don’t offer one-size fits all packages. We’ll work with you to establish clear goals and deliverables on a bang-for-buck budget. Our team of experts will work hard to understand your business goals, competitor landscape and really delve into what drives your customer want to book their next appointment. With an ever-changing digital landscape, don’t miss out on potential growth trying to figure out the intricacies of SEO.
WHAT MARKETING STRATEGY CAN YOU OFFER MY PRACTICE?
Our team are experts in the field of digital marketing services offering Paid Search (PPC), Organic Search (SEO), Paid Social ads, content writing, website design and so much more. Our goal is to help you drive more traffic, convert and engage with your customers through the use of powerful analytical tools that allow us to deliver results. We are customer-focused and are here to help you take your business to the cutting edge. We know how to make marketing work for you in an easy and affordable way. During our Discovery meeting, we’ll dive into what makes your practice unique, whether it be a specialty or location, followed by an in-depth exploration of your business goals and needs.
HOW MUCH WORK WILL I NEED TO DO?
We know as business owners, your focus should be on providing the services that you do best. Working with us is easy, transparent and you can reach us whenever you need. We’ll handle as little or as much of the marketing load as you need. We’ll meet with your team regularly to report the progress of the ad campaigns and focus on areas of improvement.
HOW MUCH DOES IT COST TO GET STARTED?
Unlike other agencies we don’t apply a one-size fits all plan to your marketing and being an independent agency allows us the benefit of working with your budget to help you achieve your business goals. Get in touch today for a free consultation
READY TO START GROWING YOUR PRACTICE?
Schedule a Free, No Obligation Consultation about our Digital Marketing Services
Straighten out your DIGITAL marketing
Say Hello!
We would love to discuss your project with you. Get in touch by filling out the form below and we’ll contact you asap. Want to speak to a human? Text or call 303.473.4400