303.473.4400 /
Toll Free: 888.772.0777
Professional Product Photography
Stunning photos of your products
Risk Free Trial: Your first product photo Is free. Zip, zero, zilch, nada. Just send us one of your products, and we’ll photograph it at no charge in our studio. We hope you’ll like it, and order more. If you don’t, it’s our gift to you.
We know that great product images convert website visitors into buyers. We specialize in eCommerce product photography, and can work with clients all across the US.
- Free Trial: your first product photo is free
- Professional photo studio in Boulder, Colorado
- Extensive eCommerce and advertising experience
- Affordable rates (per hour, per product or project)
- Quality & Satisfaction Guarantee
- 12,600+ Projects Completed since 2002
Call now: 303.473.4400
Professional Product Photography in Colorado
Need help with creating amazing product photos? We’re here to help!
Based in Boulder, Colorado, no project is too small (or too big). Call us today – 303.473.4400
Here’s a few sample product photography images we’ve helped create:
Some of Customer Paradigm’s Best Product Photography Images
Below is a list of many of our top product photography images we’ve shot for our clients.
Close up – connector
This image is a close up image of a connector for a aviation hardware product, photographed using a 150 mm macro lens.
Bourbon bottle – backlit
For this difficult photograph, I had to use several layers of baffling to dampen reflection on the bottle. Photographed with a Canon 1DX Mark I, using a 150 mm macro lens at f/16, 1.6 second exposure, ISO 200, using small lights from below and behind.
Aviation Hardware Product Photo
This piece of airplane hardware is designed to work in extreme conditions. This close-up was photographed with a 150 mm macro lens, on a white seamless background.
Green Octopus – Single on White Background
Part of a product photo shoot for a green octopus plush toy.
Medical Product in blue
This image featured a chip that allows for biological testing (drops of blood are put into the circles). One of the lab techs held this with a glove; I adjusted the white balance to bring out more blue. Photographed with a Canon 1DX Mark II, using a 150 mm macro lens at f/6.3, 1/160 second exposure, ISO 1,600, using a flash bounced off the ceiling.
Winter Photo for Apparel
Photo of two people and a dog, featuring outdoor sports gear, for product shoot in Boulder, Colorado. Shot at f/16, 1/250 second exposure, 70 mm, ISO 100.
4Runner and the Mountains
For this automotive photo, the location was chosen to highlight the dreams and aspirations of someone wishing to go on adventures with a 4×4 truck
Closeup of Airplane Wifi Hardware
This professional product photo is a close-up view of one of the connectors; shot with a 150 mm macro lens in the studio using external strobe lighting.
Aviation Product Photo Detail
A close-in product photo of a piece of aviation hardware, shot using a 150 mm macro lens on a white seamless backdrop in our studio.
Aviation Hardware Product Image
This piece of airplane equipment was taken out of a plane, cleaned, and then photographed in our studio on a white seamless background
Close Up Photo of Airplane Hardware
Airplane hardware product photo, taken on a white seamless background.
Military Airplane Hardware
Professional product photo of a device for military aviation, photographed on a white seamless background.
Wifi for Airplane Product Photo
Product photo for a wifi device, photographed in our studio in Boulder, Colorado.
Side view – aviation hardware
Side view of a airplane wifi device, photographed on a white background for eCommerce site and print media.
Apple on a tree
This was photographed for one of our eCommerce clients who needed a background image for a health product. Photographed using a 150 mm macro lens, f/7.1, 1/200 second, ISO 1,000, handheld with a Canon 5D Mark III.
Butterfly Product Photo
This butterfly was used for an eCommerce site for a category page featuring butterfly nets for kids.
Cheetah Product Ad Image
This image was captured at the zoo, using a 200 mm lens at f/3.5, 1/500 second, ISO 500. It was used in an advertising campaign for a client to demonstrate the speed of their product in the marketplace.
Chocolate Chip Cookie
This chocolate chip cookie was a product photo for one of our eCommerce clients. It was photographed at f/14 on a white background, 1/100 second exposure, 39 mm, ISO 100, using two 640 watt Einstein external strobe lights.
Man & Magnifying Glass
This image was shot in black and white for an advertising campaign, meant to highlight a detective discovering truth. (The product was shown in full color.) Photographed in front of a white background, using a Canon 5D Mark III, and a single Einstein 640 watt light, f/11, 1/60 second exposure, 60 mm, ISO 100.
White lab coat product photo
Full length white lab coat, featuring professional model for product shoot. Shot at f/8, 1/80 second exposure, 42 mm on a Canon 5D Mark III.
Plum on a tree product photo
Like the apple on a tree, this was photographed for an eCommerce website that needed a category image for natural products (that included plum). Photographed hand-held using a Canon 5D Mark III using a 150 mm macro lens, f/6.3, 1/200 second exposure, ISO 1,000.
Manual typewriter Product Photo
This image was photographed for an online marketing campaign for a copywriting client. The goal was to show old technology, and the struggle for single space vs. double spacing.
Full Medical Bunny Suit
Medical Apparel manufacturer – this is a white bunny suit featuring a professional model. Shot with a Canon 5D Mark III, f/8, 1/80 second exposure.
Full Length Lab Coat
This was photographed on a seamless white background in our studio, featuring a professional model. Shot at f/8, 1/60 second, 35 mm using a Canon 5D Mark III.
Long Sleeve Blue Lab Coat
Professional model showing long sleeve lap coat. Photographed in the studio on a white seamless background at f/7.1, 1/60 second exposure, 35 mm.
White bunny suit product photo
Professional male model, featuring product photo in white full bunny suit. F/6.3, 1/80 second exposure, 60 mm.
Blue lab coat product photo
Professional model in blue, long sleeve lab coat, photographed in studio on seamless background. Tech specs: f/8, 1/80 second, 35 mm.
Green Octopus Plush Toy
Product photo for software company launch, featuring the Green Octopus plush toy. Shot using a Canon 5D Mark III full-frame DSLR camera, at f/20, 1/80 second exposure, 45 mm, ISO 100, using twin Einstein 640 watt strobe lights on a white seamless background.
green-octopus-product-photo-with-headphones
For this image, the client wanted a fun, interactive image of the plush toy wearing headphones; this was to be used in a print marketing piece.
Three Green Octopus Dolls
This photo was designed to work for a horizontal category page, so that text would be available above it in a 16×9 landscape format.
Pyramid of Green Octopuses
This grouped pyramid was photographed to give the client’s design team additional options for a category page or print campaign.
Green Octopus with Vintage Flash
This was shot to get the plush toy a little bit of personality, and used an old flash as a prop. The glasses were 3D glasses from a movie theater that I removed the lenses.
Green Octopus Plush Toy
Product Photo of a green octopus plush toy, on a white background. Shot with a Canon 5D Mark III at f/18, 1/80 second exposure, 45 mm, ISO 100, using external strobes for lighting.
Green Octopus with vintage camera and flash
This product photo image was staged with vintage props to allow the client’s design team to be able to feature the plush doll in a vintage setting for an online advertising campaign.
Mini drum set for green octopus
This photo was taken on a mini drum set to help with an online marketing campaign.
Green Octopus with glasses
Green octopus plush toy with glasses, shot at f/20, 1/80 second exposure, 57 mm, ISO 100, using twin Einstein 640 watt external strobes, on a white background.
Medical Test Kit Box
For this product photograph, it was photographed on a metal reflective surface to add a sense of drama to the background and allow the end user to focus on the test kit. Shot with a Canon 1DX Mark II at f/5.6, 70 mm, 1/60 second exposure at ISO 320, with no flash.
Blood vial with lab tech
This image was created to focus the end user’s attention on the vial of blood. This was used in marketing campaigns and on the website. Photographed with a Canon 1DX Mark II, using a 150 mm macro lens at f/4.5 (for shallow depth of field), 1/160 second exposure, ISO 1,250, with a flash bounced off the white ceiling.
Medical clamp for eCommerce site
This green clamp comes in a box of 100 clamps, and was photographed on a white background for their eCommerce site. Photographed using a Canon 5D Mark III with a 150 mm macro lens at f/16, 1/80 second exposure, ISO 80, on a tripod, using two external strobe lights.
Red medical clamp for eCommerce site
This red clamp comes in a box of 100 clamps, and was photographed on a white background for their eCommerce site. Photographed using a Canon 5D Mark III with a 150 mm macro lens at f/16, 1/80 second exposure, ISO 80, on a tripod, using two external strobe lights.
Medical Lab wide view
This image was taken of a test station as a background image for marketing materials and for the website. As this was a clean room, I had to wear protective equipment (not to protect me, but to keep dust and other things out of the products). Shot on a Canon 5D Mark III at f/6.3, 1/60 second exposure, 20 mm, ISO 2,500 with natural light (no flash).
Medical box testing kit
For this image, the client wanted a photograph of the box for their testing kit, so that it could be used on the Website and in print marketing materials, including roll up banners for trade shows. Photographed using a Canon 1DX Mark II, at f/14, 1/60 second exposure, 57 mm, ISO 160 on a white background.
Oatmeal raisin cookie for medical site
This cookie is sold on an eCommerce site as it’s designed for diabetic patients. Photographed on a Canon 5D Mark III, at f/14, 1/100 second exposure, 39 mm, ISO 100, using external strobes.
Medical test card
This is a biomedical test card that allows drops of blood to be put onto the dots, and the system will then identify test results using a lab machine. The goal for this image was to have a blurred image, with only part of the test card in sharp focus. Shot on a Canon 1DX Mark II, using a 150 mm macro lens at f/4, 1/125 second exposure, ISO 2,500 with no flash.
Box of bandaids for eCommerce site
This box of large bandaids (non latex) is sold on a client’s eCommerce site. These are definitely professional grade bandaids (as I’ve tried them). Photographed on a Canon 5D Mark III, at f/14, 1/100 second exposure at 70 mm, ISO 100, using external strobes.
Box of bandaids for eCommerce site
This box of extra-large bandaids (non latex) is sold on a client’s eCommerce site. These are definitely professional grade bandaids (as I’ve tried them). Photographed on a Canon 5D Mark III, at f/14, 1/100 second exposure at 70 mm, ISO 100, using external strobes.
Natural Bark Background
This image was taken here in Boulder, Colorado, and was used as a textured background for marketing campaign for a client. Photographed on the trail using a Canon 5D Mark III, f/14, 1/200 second exposure, 150 mm macro lens at ISO 1,600 with natural light (no flash).
Medical sample collection kit
This photograph of a medical kit was photographed on a white background in our studio in Boulder, Colorado.
Green Medical Spring Clamp
This medical device was featured on an eCommerce site, and is spring loaded. Photographed with a Canon 5D Mark III at f/18, 1/125 second exposure at 21 mm, ISO 100, using external strobe lights.
Tray of blood vials
This tray of blood vials was photographed in our client’s clean room lab. The goal was to create an image like this for print marketing campaigns, such as trade show banners, as well as on their website.
Blood vial with female lab tech
This photograph was designed to be used on the client’s website and for marketing campaigns. Photographed using a Canon 5D Mark III at f/4, 1/60 second exposure, 55 mm, ISO 1,250, with no flash (natural light)
Pet Food – Black Label
I photographed this high-end dog food that needs to be refrigerated. This is imported from New Zealand. Photographed using a Canon 5D Mark III at f/14, 1/60 second exposure, 59 mm, ISO 100, using twin Einstein strobe lights (1/4 power at 640 watts each).
Pet Food – Blue Label
This image was captured on a white background in our studio in Boulder, Colorado. After the shoot, we did a test. One of the dogs in the office loved it, and a couple of humans tried it as well (they said it was kind of like a patte).
Pet food products combination shot
For this photograph, I combined all of their products into one wider shot that could be used in a 16×9 landscape banner for their website or for other marketing materials.
A look at the studio
I used an 8mm fisheye lens to show the white seamless background. You can see the camera on a tripod, and one the giant umbrella strobe lights.
Studio shot in Boulder, CO
A slightly different angle that shows both Einstein 640 strobes, and the white seamless background. In this image, you can see the box that the pet food comes in. I used an 8 mm fisheye lens to capture this image. I shot this hand-held on a Canon 1DX Mark II, at f/18, 1/60 second exposure, ISO 100, 8 mm, and fired the external flashes with a remote trigger.
Skin care product photo
For this, the client wanted a softer tan background for the product shots. This was shot in the studio using a tan seamless backdrop, using a macro lens.
Alligator clamp on car battery
This was a detail shot of an alligator clap connected to a car battery. Shot using a Canon 5D Mark III, using a 150 mm macro lens, f/10, 1/160 second exposure, ISO 100.
Solar Energy Bar Product Photo
This is a detail / close up photo of an energy bar that is meant to be used with solar panels. Shot on a white background, I tried to capture the screen showing the battery level.
Connector for solar power system
The client wanted a detailed view of the connectors; I used a 150 mm macro lens to capture the connection, but gave the other end of the photo a soft and shallow depth of focus to bring the viewer’s eye to the foreground.
Biomedical test device
This image was photographed with a lab tech holding a test card. For dramatic effect, I let the background go to black. Photographed with a Canon 1DX Mark II, using a 150 mm macro lens, f/8, 1/250 second exposure, ISO 2,500, flash bounced off the ceiling.
Solar Power Mini Kit Product Photography
This portable solar power kit features a solar panel, four carabiners for attaching it to a backpack or other device, the batter pack, connection cord, as well as a 110 volt wall charger. Shot using a Canon 5D Mark III, f/16, 28 mm, 28 mm, ISO 100, with twin strobe lights.
Wall charger for solar device
Product photo for a wall charger – this is a close up image that’s part of a kit. This product photo was meant as a secondary detail image for their Magento eCommerce website. f/16, 1/60 second exposure, 70 mm, ISO 100, with twin strobes on a white seamless background.
Solar power panel – product photo
This is a detail image of a folding solar panel that is part of the mini-kit. This was designed to be a detail photo for their Magento eCommerce site.
Alligator clips connector product photo
This is a detail shot of the alligator clips connector cord that allows an end user to charge the battery pack from a car battery. This was photographed using a Fuji X100T at f/16, 23 mm (fixed lens), ISO 200. Shot in raw, using an external set of two strobe lights. I used the smaller camera for this to get a better depth of field and keep everything in focus.
Solar Power Batter Pack
This is a “mini” power pack that can be charged via a wall charger, car battery or by a connection to solar panels. This was shot on a white seamless background in our studio in Boulder, Colorado. Photographed using a Canon 5D Mark III, with a 150 mm macro lens, f/14, 1/80 second exposure, ISO 100, using external strobe lights.
Solar Power – Big Battery
This is a larger version of the mini power system, and this is designed to run multiple devices for a long period of time. It was photographed on a white seamless background, and additional detail shots were included.
Solar power panels, battery and briefcase
This is an overall shot of the three panels for the solar power system, the bigger battery unit and the briefcase that goes along with it. Shot on a white seamless background. Photographed with a Canon 5D Mark III, at f/16, 1/60 second exposure, 28 mm, ISO 100, with external strobes.
Connection cables for solar device
This is a detail shot of two different connectors for a solar power device. Shot using a 150 mm macro lens on a Canon 5D Mark III, at f/20, 1/80 second exposure, ISO 200, with external strobe lights.
Close up of cable connector
This is a detail shot of the connector; this allows the end user to see exactly how it will plug in and they can see if it is compatible.
Solar power panels and battery pack
This is an overall view of the larger power pack system, shot on a white background.
Briefcase with male model hand
This was meant to demonstrate scale, so we had a male model hold the briefcase on a white background.
Waterproof case for solar power system
This is a product photo of the waterproof case that the solar powered system fits into. The client wanted a photo of it on a seamless white background.
Wider view of solar panels and charger with cables
This is a wider view of the folding panels, using multiple cords to charge the battery pack.
Bourbon bottle with tag
For this difficult photograph, I had to use several layers of baffling to dampen reflection on the bottle. However, we wanted to light the bottle from underneath and from the back, so it was shot with a light source below the bottle and right behind. The client wanted to have a black background to feature the product in print advertising and on their website. Photographed with a Canon 1DX Mark I, using a 150 mm macro lens at f/16, 1.6 second exposure, ISO 200, using small lights from below and behind.
90 Proof bottle of bourbon
This was an older bottle of bourbon that had been found by the distiller’s grandson. This bottle had been lost in a basement for 60 years. This photograph was used to design a new label, as this is a brand that the client brought back.
Since 2002,
we’ve completed more
than 12,600+ successful web
development and marketing projects
for our customers.
Here’s more information about our
professional product photography services:
Free Trial: Your first product photo is free
We stand behind our work, and we’ll give you your first product photo for free. Just ship it to us at our office. We think you’ll love it, and know you’ll order more. *Note: if you want the product back, you’ll need to pay for return shipping. Limited to one free photo per customer.
Studio in Boulder, Colorado
Our photo studio is in Boulder, Colorado, and we can set up multiple backgrounds and lighting. We can also do outdoor shots as well.
Full Digital Images
Once the photoshoot is complete, you’ll receive the full, high resolution version of your images, with unrestricted access for their use. We can also size them for digital marketing as well, including fitting them into a square or alternative template.
Prices by the hour, piece or project
Our prices are affordable, and we can work by the hour, on a set rate per product, or on a project basis. The overall price will depending on the size and quantity of your products, complexity of backgrounds and lighting setups, if we need professional models, or if we need to shoot on location outside our studio. Call us for a quote today – 303.473.4400.
Small Projects Are Okay
We know you might want to test out our team first, before you commit to a larger project. And we’re okay with that. We have no minimums for working with us.
We live to create amazing product images
Our passion is creating outstanding product images for your eCommerce site or your print or digital marketing campaigns. We love working with clients across the US to create images that make your customers hit the buy button.
We can photograph products on a white or black background for your eCommerce site, such as Amazon, eBay, Magento, Shopify, Big Commerce and more. Or, we can work with professional models to show your product in action. Nothing sells your product like a great image
Ship products to our office
If you’re here in the Boulder or Denver area, we can pick up your products, or you can drop them off at our photography studio. Or, if you’re out of state, you can ship your products to us for product photos, and then we can ship them back when the photoshoot is complete.
We've run eCommerce sites
Many of the people on the Customer Paradigm team have run eCommerce sites in the past. Meaning that we know how to photograph products that will work well on your eCommerce site, and allow your customers to be able to zoom in and view all of the details on your products. We can photograph on a white background so your products will “float” on a white page, or we can create 16×9 landscape images for category pages and more.
We Answer the Phone & Emails
We know that this shouldn’t be something we have to mention, but we do pride ourselves on our ability to have a real person answer the phone during our business hours, and we make sure to respond to all email requests promptly.
Internationally Published Photographer
Jeff Finkelstein, founder of Customer Paradigm has had photos on permanent display in museums in three countries, and have had images in newspapers, magazines and websites across the globe.
About Our Founder & Lead Photographer:
Jeff Finkelstein
Jeff Finkelstein, Founder Customer Paradigm
My passion and hobby is photography.
I often ski with a DSLR camera. I volunteer as a photographer at my daughter’s elementary school. I’ve photographed hundreds of weddings, bar and bat mitzvahs, done headshots and product photos.
I’ve had a camera in my hand since the 1980s, when I started with a Canon AE-1 35 mm film camera. I’ve lugged camera gear up the sides of mountains in the French alps, through the desert of the Middle East, and the jungles of South America.
I took all of the photographs on this page (and throughout the site), with the exception of by bio photo (right) that my daughter took.
I founded Customer Paradigm in 2002. 12,600+ projects later, I still love what we’re doing, and I love that the premise of the company – customer-centric thinking – is still just as valid and relevant today as it was back in 2002.
Back then (before Facebook, Twitter, YouTube, the iPhone, Amazon Prime, Gmail or Shopify), I saw that the companies that were succeeding online were the ones that were focused on the end customer experience.
The name of the company, Customer Paradigm, was based on the assumption that end customers increasingly have control over their purchasing experience. Buying online, interacting with people based on interest instead of geography – all of this was made possible by the Web.
In 2002, we helped businesses with three things: Acquiring new customers, retaining existing ones, and interacting with them online.
In 2019, the underlying goals are the same, but strategies and tactics are in many cases radically different.
My favorite part of the day is talking to business owners like you to discuss your digital marketing goals, and see what we can to do help out with your product photography needs.
Let me know – I can meet here in Boulder, or over the phone – 303.473.4400.
Thanks! – Jeff
Customer Paradigm founder Jeff Finkelstein has been called a “Web Guru” by the New York Times.
Company Headquarters
5353 Manhattan Circle Suite 103 Boulder, CO 80303
303.473.4400 / Toll Free: 888.772.0777
Jeff Finkelstein’s Photography Background:
Jeff Finkelstein is a professional photographer specializing in press / media, commercial photography, real estate, children’s books and event photography.
Finkelstein has had images published in hundreds of publications in dozens of countries. He has images on permanent display in museums in three countries, has received paid contracts from the National Geographic organization for his images, and has images featured in two children’s books by Kar-Ben publishing.
Finkelstein is member of the National Press Photographer’s Association (NPAA), and Cannon Professional Services (CPS). Finkelstein is also one of 400 photographers in the US certified by Google’s Trusted Photographer program.
Press Photo Credits Include:
• USA Today (Cover)
• Jerusalem Post (Cover)
• Globe and Mail (Cover)
• Hadassah Magazine (Cover)
• National Geographic (Contract)
Finkelstein’s photography work includes:
• Real Estate (interior and exterior)
• Professional Headshots (including author headshots for Doubleday)
• Travel Photography (including Israel, Colorado)
• eCommerce Product Photography (including aviation, clean room apparel)
• Fashion Photography (sports clothing lines)
• Weddings
• Bar & Bat Mitzvah Ceremonies
• Ski Photography
Finkelstein is the founder of Customer Paradigm, a Boulder, Colorado-based interactive marketing firm that specializes in eCommerce and interactive marketing. Strong product and commercial photography helps Customer Paradigm’s clients create compelling websites and marketing campaigns. Clients include 3M, Level 3, BP, Shell Global Solutions, Xcel Energy, Warner Brothers and Fresh Produce Clothing.
With more than 12,600 projects completed for hundreds of clients since 2002, Customer Paradigm brings open source programming, top-notch project management and customer service to customers across the US. Customer Paradigm works with the top open source eCommerce software platform, Magento, and is a Magento Solutions Partner.
Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award. Finkelstein is also a member of the Worldwide Web Consortium (W3C) working group for RDF Semantic Web technology.
Finkelstein has worked as an adjunct professor for Colorado State University, and has lead workshops around the country teaching photography and interactive marketing. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm’s eLearning Series newsletter.
Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and served as an intern at The White House (pre-Monica), where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.
Finkelstein is not often seen without a camera in hand, including on the ski slopes, hiking trails and more.
Connect with Jeff:
Connect Via Facebook >>
http://www.facebook.com/finkelstein.jeff
Connect Via Linked In >>
http://www.linkedin.com/in/finkelsteinjeff
Connect Via Twitter >>
http://www.twitter.com/BoulderJeff/
PROJECTS
IMAGES
Free, No Obligation Consultation About Product Photography:
Problems We Solve for eCommerce Sites:
• Creating amazing images for your eCommerce site.
• Making it easy for customers to find you via Google and other search engines.
• Helping you keep in touch with your past customers and prospects via cost-effective personalized email.
• Designing websites that creates a positive, trusted impression for an organization.
• Guiding prospects effortlessly through a sales funnel, using a six-step process to build trust and develop a relationship.
• Keeping a website up-to-date with fresh content, professional images, video, podcasts and blogs.
• Allowing an organization to easily update their website without any special training or software.
• Making it as easy as possible for customers to make purchases on an eCommerce site.
• Speeding up slowwwww sites.
Clients Include:
Since 2002,
we’ve completed more than
12,600+ successful projects for our
customers.
Photographers who care.
Images that amaze.
Call now – 303.473.4400