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1.
Beginning Baseline Report. Before we
get started, we run a report to see how your current
website performs with the top search engines,
and compare this to your top five competitors.
This allows us to know what keywords to focus
on, and where there’s room for improvement.
2. Add Tracking & Measurement Systems.
We’ll add tracking and measurement
code that allows us to analyze who’s coming
to your site, how they’re getting there,
and if they’re making a purchase or filling
out a contact form.
3. Make Changes To Your Site.
We’ll update page titles, keywords, create
landing pages, and make sure your site is ready
to “catch” the traffic we’ll
be sending your way.
4. Cost Per Click (CPC) Advertising.
We’ll create a series of CPC advertising
campaigns based on high-value keywords that can
generate qualified traffic to your site.
5. Refine the Results. We start
with a larger sample set of keywords, and then
we use our proprietary tracking and measurement
systems to find the keywords that not only generate
traffic, but generate sales results.
6. Report Our Success. Each month,
we present you with a comprehensive report (either
via email, in person, or on the phone) and review
the results. Your account is handled by a real
person, who understands your business and how
to reach your ideal customer.
Our
Promise. Unlike
other search marketing firms, we:
• Never lock you into a long term contract.
• We never “mark up” the CPC
ad buys – they are billed directly to you.
• We always provide you access to talk to
a real person, who understands your business goals.
Get Started. Call 303.473.4400 Today!
Case
Study: Google Adwords Increases Sales by 375%
Online
retailer DiscountDecorating.com features over
30,000 products on their website. Customer Paradigm
manages 750,000 advertising keywords on a daily
basis, and tracks how much each new lead costs
not only to drive to the site, but to make a purchase.
The campaigns have been so successful that DiscountDecorating.com
had to move to a larger location and add more
staff to handle the increased sales volume. During
the 2.5 week move, we turned off all advertising
to the site. When the move was complete, sales
jumped up by 375%!
Case
Study: SEO Leads to Media Frenzy and Book
Rabbi
Jamie Korngold, runs the Adventure Rabbi program
– an out-of-the box approach to religion
that uses the wilderness to enhance spirituality.
Through search engine optimization, reporters
from Good Morning America, The Wall Street Journal,
USA Today, CBS News and Ski Magazine found out
about the organization and ran articles and TV
segments. This intense media interest sparked
a book offer from Doubleday Religion, who published
Rabbi Korngold’s best-selling book, God in the
Wilderness, in April 2008.
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